Brand • Strategy • Creative • Communications • Marketing

I hear art
and I see stories

I turn complex ideas into brands, communications, and experiences people understand, trust, and remember.

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39%

IMPRESSIONS GROWTH · LINKEDIN

1M+

CAMPAIGN VIEWS • DDOT

20%

EMPLOYEE ENGAGEMENT • FORD

200%

PUBLIC ENGAGEMENT • DDOT

15+

YEARS OF EXPERIENCE

Selected Work

  • Brand and Communications Strategy

    Repositioned a regional firm to compete with larger market players, building a culture-driven strategy around a cohesive identity.

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  • The Playbook | Detroit Mayor’s Office

    Multimedia storytelling campaign that highlighted the people shaping Detroit's future and reimagined the city as a place where opportunity, can thrive.

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  • Ford Motor Co. — Brand Workshops

    Facilitated brand workshops for two internal Ford teams, guiding each through vision, values, and positioning to build cohesive identities.

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  • DDOT Transit Rebrand

    A full communications strategy to reintroduce Detroit's transit system, rebuilding trust, clarity, and community connection across every touchpoint.

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  • Princess Castleberry Rebrand

    A bold brand refresh for a leadership strategist and speaker, sharpening her visual identity to match the authority and energy she brings to every stage.

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  • Rue & Yarrow Brand Development

    Built a brand from concept to launch, then brought it to life through an immersive multisensory event that made people feel it before they bought into it.

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  • Brand Architecture & Creative Direction

    Positioned a stylist and entrepreneur as a full brand, complete with guidelines, packaging, mobile app design, and a photoshoot with custom props.

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Expertise

Communications Strategy 

  • Employee Engagement

  • Internal Communications

  • Executive Messaging

  • Change Communications

  • Stakeholder Engagement

  • Content Strategy

Brand

  • Brand Strategy

  • Market Positioning

  • Brand Architecture

  • Narrative Development

  • Thought Leadership

  • Brand Activation

Creative

  • Creative Direction

  • Visual Identity

  • Brand Systems

  • Experience Design

  • Art Direction

  • Design Thinking

ABOUT

“I’m never sure if I became a designer because I think in stories, or a storyteller because I think visually.”

I'm a Detroit-based brand strategist, creative director, and storyteller who turns big ideas into intentional, impactful experiences. Beyond the visual, my work is rooted in strategy that resonates.

With 15+ years spanning Fortune 500, government, professional services, and consulting environments, I've led creative campaigns for clients ranging from solo founders to city-wide initiatives. My approach is part intuitive, part collaborative, and fully committed to helping brands align what they believe, what they say, and what people experience.

I help brands rise above the noise with authenticity, purpose, and emotional connection at the center of everything.

EDUCATION

Master of Professional Studies — Design Management & Communications
Georgetown University, Washington, DC

Bachelor of Fine Arts — Graphic Design
International Academy of Design and Technology, Troy, MI

Ford "Truth" Award Ford Motor Company · 2022

Ford "Create Tomorrow" Award‍ ‍Ford Motor Company · 2020

Best Freelance Brand Designer, Michigan Contra · 2025